CASE STUDIES

Out of Home Advertisers

Big Tree

Project Summary

Big Tree is Malaysia biggest digital out of home operator. It needed a reliable partner to supply suitable software and hardware to power their Digital Out of Home screens across the country.

Scope of Work

Ideation and sales enhancement Partner

Ideation and sales enhancement Partner

Provision of software and media player hardware, content management software and hardware, custom software development that’s able to manage content and to display dynamic content such as real-time news and weather feed.

Outcome/Results

Digital out of home advertising media network, play video ads for more than 16 hours a day.

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Big Tree

Project Summary

Big Tree is Malaysia biggest digital out of home operator. It needed a reliable partner to supply suitable software and hardware to power their Digital Out of Home screens across the country.

Scope of Work

Ideation and sales enhancement Partner

Provision of software and media player hardware, content management software and hardware, custom software development that’s able to manage content and to display dynamic content such as real-time news and weather feed.

Outcome/Results

Digital out of home advertising media network, play video ads for more than 16 hours a day.

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Big Tree x Dove LRT

Project Summary

Big Tree, Malaysia’s largest Digital Out-of-Home (DOOH) operator, partnered with Dove for a special activation tailored to hijab wearers. The campaign highlighted Dove’s ability to deliver silky-smooth hair, even under a hijab, ensuring comfort and confidence throughout the day. Through strategic placements and engaging visuals, the activation effectively communicated the brand’s key message, resonating with its target audience.

Scope of Work

Ideation and sales enhancement Partner

Provision of software and media player hardware, content management software and hardware, custom software development that able to manage content and to display dynamic content to be in sync as the LRT arrival time

Outcome/Results

Digital out of home advertising media network, play video ads for more than 16 hours a day.

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Big Tree x TikTok Shop Live

Project Summary

Big Tree and TikTok Shop to take over the big digital screens at KL Sentral, one of the busiest transit hubs, showcasing their 12.12 live-selling sessions on the towering DOOH vertical screens

Scope of Work

Ideation and sales enhancement Partner

Provision of software and media player hardware, content management software and hardware, custom software development that able to manage content and to display dynamic content to be in sync as the LRT arrival time

Outcome/Results

TikTok Shop turns heads by revolutionising the online shopping experience, combining live interaction with the power of larger-than-life DOOH screens that make every product detail stand out. The ongoing live broadcasts are not just content — they are spectacular events!

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Big Tree

Project Summary

Big Tree is Malaysia biggest digital out of home operator. It needed a reliable partner to supply suitable software and hardware to power their Digital Out of Home screens across the country.

Scope of Work

Ideation and sales enhancement Partner

Provision of software and media player hardware, content management software and hardware, custom software development that’s able to manage content and to display dynamic content such as real-time news and weather feed.

Outcome/Results

Digital out of home advertising media network, play video ads for more than 16 hours a day.

bto-logo